Senior strategic counsel for decisions that matter.

We help founders, boards and investors decide where to grow, how to enter new markets and what must change to scale.

On the founder’s agenda

Why is pipeline growing but revenue isn’t?

Go-to-Market & Customer Growth

What must change in how we operate to scale?

Digital, Product & Transformation

Which market do we enter first, and in what order?

Market Entry & Cross-Border

01 / 03

For founders, CEOs, boards and investors

FRN in numbers

20+

Years of operating and advisory experience

5

Core advisory capabilities

4

Cross-border growth corridors

1

Accountable senior lead on every mandate

What we do

Five core advisory capabilities

Strategy & Growth

Where to play, how to win, and a plan the board believes.

FoundersBoards

Market Entry & Cross-Border

The right market, in the right sequence.

Four corridorsBoth directions

Go-to-Market

Channels, pricing and customer growth.

CEOsRevenue leaders

Commercial Diligence

Test the thesis. Shape value creation.

PE & VC FirmFounders raising

Digital & Transformation

Operating-model change that holds.

Leadership teams
Who we serve

Four client situations.
One standard of senior attention.

Explore a similar mandate
Founders and CEOs

Scaling past what got you here.

Sharper strategy, stronger execution and the right support for your next phase of growth.

Global firms entering India

Test the market. Sequence the commitment.

Pragmatic entry strategies with the right partners, structure and go-to-market plan.

Indian firms expanding overseas

Choose the first market, and what travels.

Prioritise the right markets, refine your proposition and build a practical expansion plan.

Investors and boards

Challenge the growth case before capital.

Independent perspective on market opportunity, execution and value creation.

Cross-border corridors

Global ambition,
made specific.

Aerial view of a city highway interchange
Designed for
what comes next.

Sectors where experience matters

Financial Services & FinTech

Digital Assets

Technology & Digital Platforms

Selected work

Questions we’ve been trusted with.

Illustrative Global → India

Enter India now, or sequence the commitment?

Client
European payments firm
Role
Entry thesis & staging
Outcome
Decision supported
Illustrative India

Which two growth bets deserve the next round?

Client
Series B founders
Role
Growth strategy
Outcome
Board plan approved
Illustrative India → GCC

Which Gulf market first, and with whom?

Client
Indian consumer brand
Role
Market selection
Outcome
Pilot launched

Facing a similar question?

Tell us what you’re deciding
How a mandate is staffed

The right expertise,
assembled around
the decision.

  1. 01Scope the need

    Frame the decision and the evidence that would change it.

  2. 02Match the people

    By expertise, sector and region, not availability.

  3. 03Check conflicts

    Confidentiality cleared before any name is shared.

  4. 04Own the recommendation Key

    The Founding Partner owns every recommendation.

Why a boutique?

Big-firm judgement.
Boutique accountability.

Senior people do the work

No junior teams learning on your mandate.

Tested against reality

Advice from people who have run P&Ls.

Expertise when needed

The right specialist, brought in for the question.

Prabhakar Tiwari, Founding Partner
Prabhakar TiwariFounding Partner
Who leads my mandate?

Clients should get the person who has run the business, not a team learning on their mandate.

Prabhakar TiwariFounding Partner · 25+ years of operating leadership
FRN perspectives

Thinking worth your time.

All insights
Article8 min

The Strategy–Execution Gap: What Must Change Before a Company Can Scale

Scale exposes the limits of informal coordination. A growth strategy becomes executable only when decision rights, management systems, capabilities and incentives change with it.

Read more
Executive brief8 min

Commercial Diligence Beyond the Numbers: Five Questions That Test the Growth Story

A strong model can still rest on weak commercial assumptions. These five questions test whether demand, differentiation and execution can support the investment case.

Read more
Article8 min

Where AI Should Hand Off to Human Judgement

AI can improve the speed and consistency of business decisions. The harder leadership task is deciding where automation should stop and accountable judgement must begin.

Read more
Executive brief7 min

The India Entry Sequence: Test Before You Commit

India rewards ambition, but it punishes premature scale. A staged entry turns a market thesis into evidence before the largest commitments are made.

Read more
Article7 min

Growth Plans Boards Actually Believe

A credible growth plan makes the chain from customer demand to capability, economics and capital visible. These six tests help a board separate ambition from an investable plan.

Read more
Executive brief8 min

India to GCC: How FinTech Leaders Should Choose Their First Market

The GCC is a region, not a single launch market. The right first country depends on the customer, regulatory perimeter, distribution route and level of commitment the business can sustain.

Read more
Working with FRN

Questions before we begin

Practical answers about fit, engagement and how we work.

FRN supports consequential growth decisions: where to play, how to enter a new market, why growth is underperforming, which opportunities merit investment and what must change for a business to scale. Our capabilities span strategy and growth, market entry, go-to-market, commercial diligence, and digital and operating-model transformation.

We work with founders, CEOs, leadership teams, boards and investors. Typical situations include businesses entering their next phase of growth, global firms evaluating India, Indian companies expanding overseas, and investors testing a commercial thesis or value-creation plan.

Senior people do the work. An accountable senior engagement lead remains involved from the initial discussion through the final recommendation. Where additional expertise would improve the decision, FRN may bring in experienced operators, independent experts or academic specialists. They are selected for relevance rather than availability and participate only after confidentiality and conflict checks.

FRN combines the judgement of a senior consulting team with the accountability of a focused boutique. The senior lead at the outset remains accountable through the final recommendation. Engagements are scoped around the decision rather than a staffing pyramid, and recommendations are tested by practitioners who have built businesses, entered markets and lived with the consequences of execution.

It begins with a short, confidential conversation about the decision on the table. We clarify the question, identify the evidence required, check conflicts and determine the right team. Most engagements are defined projects with a fixed scope and clear outputs; FRN may also support clients through a senior-advisory retainer or a focused research or expert engagement. The proposal sets out scope, approach, timing and commercial terms.

Fees depend on the decision, the scope of work and the seniority and mix of expertise required. FRN prices each mandate individually after the initial conversation and provides a clear commercial proposal before work begins. Rate cards are not published because the shape of one strategic decision can be very different from another.

Still have a question?

Every enquiry is reviewed by a senior adviser. Tell us what you are deciding and we will aim to respond within two business days.

Discuss a strategic priority
For founders & boards

Have a decision on the table?

A short, confidential first conversation.

Discuss a strategic priority
Contact

Tell us what you’re deciding.

Thank you, it’s with us.

Expect a senior reply within two business days.

Read our perspectives meanwhile
Reply within two business days

From the Founding Partner.

Confidential by default

Conflict checks come first.

[email protected]

Prefer email? That works too.

Registered Office
D-1402, Bhagwati Imperia, Plot no.1, Sector-9, Ulwe, Navi Mumbai, Maharashtra - 410206